Lynch Looking to Trademark Famous Quote

He may not have said much during the media frenzy leading up to the Super Bowl, but what Seattle Seahawks’ running back Marshawn Lynch did say has gone over well with his fans.

The U.S. Patent and Trademark Office received a file from Lynch last week asking to trademark his phrase “I’m just here so I won’t get fined.” Lynch answered this question twenty times the Tuesday before the Super Bowl with various inflections in his voice each time he answered a question from a reporter.

It is no wonder Lynch has considered retirement. I mean the guy may not like to talk with the media, but he is a marketing genius.

He already has a Beast Mode website that sells his logo and saying on t-shirts and hats. Soon there will be a show line too.

After Lynch was spotted wearing different versions of the hat with his “B” logo on it at media appearances leading up to Super Bowl Sunday, there was talk Commissioner Roger Goodell could fine him for wearing a brand that is not approved by the NFL. However, the New Era caps are NFL licensed so Lynch received no fine.

You have to love Lynch’s marketing acumen. He shows up on Media Day for five minutes wearing the aforementioned hat and continues to give the brand exposure the rest of the week. Front Row Analytics, a sponsorship marketing firm, calculated total exposure for the “Beast Mode” brand during Super Bowl week to be equivalent to $3 million in advertising time if purchased. His fans loved his phrase “lynchI’m just here so I won’t get fined” and would like to see this on Beast Mode apparel.

Honestly, how can anyone not love Marshawn Lynch? He is a tough, punishing old-school style back who is still fast enough to rip off long runs. Teammates adore him and are persuading Lynch to continue playing.

Some players talk loudly with their mouths, while the Marshawn Lynch’s of the world straight out ball on the gridiron. Lynch is not perfect as evidenced by his immature actions of flipping off opponents and grabbing his junk after touchdowns. However, Lynch gives back to society by hosting charities and he runs a football camp for about 800 kids who receive free clothes and free shoes.

Keep doing what you’re doing, Beast Mode. You have already set yourself up to continue your success after retiring from football.

And that’s…as I see it!

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